In a year full of unknowns and chaos in the sports industry amid the Covid-19 Pandemic, we had the opportunity to reimagine the Capitals brand. Collaborating with the amazing team in Capitals Marketing, we were able to deliver them the clean and bright refresh they were looking for! We focused on making the historically conservative brand feel more fresh, dynamic and digital-first while also considering the existing brand recognition that is both strong and beloved by Caps fans.

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